Recently, I sent out a newsletter with a survey link embedded in it. This was my first foray into creating a survey and, I must say, I was pretty proud of myself.
And then, I got one, and then another, and another, message from a reader letting me know that the links did not allow them to access the surveys. UGH! Let me describe the half pipe I traversed in a matter of seconds:
Top of the pipe — Created the survey by myself. Figured out how to embed it into the newsletter. Felt easy!
Dropping off the edge — The emails start coming in saying that the links are broken. Felt embarrassed; that I would be seen as less than professional for not having gotten this right the first time.
Hitting the bottom — Wasn’t intuitive what the problem was with the surveys. Took me a bit to figure it out.
Gaining momentum as I climb the pipe — realized the gift my readers had given me. They weren’t just on my mailing list, they were part of my tribe. They read my notes and look to support my work.