Have you ever worked hard toward a big goal — only to immediately set your sights on the next one without pausing to celebrate? You’re not alone.

In my From SORE to SOAR program, participants reach out to people who know them well and ask two questions:

  1. What is one superpower of mine that you think I under-appreciate?
  2. What is one thing you see me doing — or failing to do — where I’m getting in my own way (my kryptonite)?

One participant received feedback that she was always pushing the finish line forward. As a result, she never truly appreciated her accomplishments. When she earned her Bachelor’s degree, she barely paused before diving into her Master’s program. When she started a new role, she was already focused on her next promotion.

At first glance, this might seem like simple ambition. And ambition is a wonderful thing. But there’s a big difference between moving the finish line and celebrating the win before starting the next race.

This feedback was a huge aha moment for her. She realized that this pattern had ultimately led to burnout. No matter how much she achieved, she never felt accomplished — because she never crossed the finish line.

Now imagine the ripple effect. If she’s in a leadership role, her team may also feel that their wins don’t matter. They might feel pressure to constantly perform at a higher level without a moment to rest or celebrate, creating unrealistic expectations and missed opportunities for morale-building.

Professional sports coaches understand this well. After a big game or a hard-fought win, they don’t immediately push their athletes to think about the next opponent. Instead, they pause to recognize the progress, celebrate the accomplishment, rest, recover and recenter themselves, and reinforce the confidence that comes from success. That moment of acknowledgment doesn’t make the team complacent — it gives them the energy and belief they need to tackle the next challenge.

Here’s the takeaway: Celebrating progress doesn’t mean lowering your standards or becoming complacent. It means honoring your effort, recognizing your growth, and giving yourself (and those around you) the fuel to keep going.

So, let me ask you: Do you celebrate your finish lines — or keep moving them forward?